Tom HowlettIndustrial Design and Technology BA
Panni is a bicycle accessory which aims to change perspectives of cycling, primarily in the UK, by making the bicycle easier to use as an everyday vehicle. The product gives the rider greater versatility on a bike, in a complete package. Designed to fit a wide range of bicycles without needing any tools for installation, Panni is ready to clip and go out of the box. The cartridge system allows the product to adapt to a number of scenarios, such as carrying groceries, commuting or going to the gym. Simply slide a cartridge in-between the rails. This is an open system so that the product could support a large number of different accessories, rather than being confined to those with certain fittings. The Panni base system is designed with expansion in mind, providing a platform from which to expand to other cycling accessories; always in keeping with the philosophy of making cycling simple, easy and fun.