Nikita Haria

Nikita Haria

Industrial Design and Technology BA

Saving Londoners' Lives Redesign

Increasing the number of people in London with Emergency Lifesaving Skills

This project is in collaboration with Saving Londoners' Lives (SLL), a charity partnership programme within St John's Ambulance that aims to increase the number of people in London with emergency lifesaving skills (ELS). There were two aims for this project; firstly a complete rebrand of Saving Londoners' Lives, which involved logo redesign, colour scheme, marketing materials and brand guidelines. Secondly, a redesign of their website across desktop and multiple touch-enabled devices to create a responsive design solution. Through the research carried out on Google's Material Design, and direct and indirect competitor scoring matrices along with other areas of research, the proposed deliverables have improved the user experience and interface visuals. This has been achieved through various physical and high fidelity prototyping and user testing methods, to create a fully functional interface using Axure RP.