Kyle DawneyProduct Design Engineering BSc
We Are Tea
Creating commercial value from Black Long Leaf Tea waste
There is approximately half a million tonnes of unavoidable tea waste produced within the United Kingdom each year (WRAP, 2012). Working alongside 'We Are Tea' to produce commercially viable solutions to tea waste within the United Kingdom resulted in the design of a new packaging range to enhance user perception of a luxury tea brand. With subtle highlights to indicate flavour within softly minimal aesthetics, the range is disruptive on-shelf and harmonious with the brand values. The range is fully compostable and sustainable to address the current issues with packaging waste throughout the world. The gift packaging element utilises a new Tea Based Composite pulp insert as one potential solution to tea waste.