Jihee Kang

Jihee Kang

Industrial Design and Technology BA

Gourmet Honey Package

Honey packaging

This honey package is aimed at the gourmet honey market and the food gifting industry. Honey is often wasted at the end since it sets hard all around the inner surface of the container. The shape of the jar is designed to collect at the pointed bottom to preserve the contents and reduce waste. Considering user interaction ensured optimum ergonomics. Once the box is opened there is a piece of card underlying the jar which the user can easily pull out along with the rest of the contents. The cards show the natural form of honey with sticky labels on the reverse indicating the type of honey, its origin and production dates. The brochure includes selected information of each type of honey, and a hand drawn illustration. Both the material selection and shape of the package were inspired from honey harvesting tools, such as wooden honey frames and metallic honey extractors. These therefore visually deliver 100% pure, natural, and high quality honey.