James Atkins

James Atkins

Product Design Engineering BSc

Luxury Cool Bag

Creating a unique luxury experience

The 'Luxury Cool Bag' combines the very best in style and aesthetics, along with state of the art technology to provide the most exquisite customer experience. Designed specifically around the unique customer requirements of the super luxury market, everything associated with the bag answers their needs and desires. The use of the highest quality materials and traditional craftsmanship ensures the product is perfection of the highest order, while the technology provides cooling only previously seen in domestic appliances. To make the product truly super luxury the experience is taken one step further by ensuring certain elements unexpectedly delight the customer, like the veneered drinks shelf, or the way the bag reacts to the user. The unparalleled performance, exceptional detail and bespoke tailoring make it a super luxury product.