OXOMO

OXOMO

Brand proposal for a new age of Tequila

Oxomo is a brand proposal for a new age of Tequila that’s coupled with packaging and point of sale design.

We aim to transform the current perception of Tequila by educating the shopper through the artistry, alchemy and acknowledgement of the spirit. Whilst also immersing consumers into this fine Mexican spirit, enabling and encouraging them to understand the process, it’s complex properties and how it should be drunk.