Future Concepts for Dettol

Dettol Contextual Project Family Shot

Future Concepts for Dettol

Launched over 80 years ago, Dettol has helped to safeguard the health of families around the world through good hygiene. Dettol is a well-established and prestigious company whose current products are designed to protect families from germs and illness.

Dettol Shield has been created as a sub-brand to feature a range of future concepts to be launched in 2030, which reflect a projected ethos for Dettol Shield; Protection Beyond the Physical. After extensive research it was found adolescents would be the most vulnerable age group to fall victim to social stresses in their day-to-day lives. Dettol Shield was created to bring Dettol into the adolescent market, as this was forecasted to be a prominent future growth area.

Dettol Shield’s mission statement is to protect and nurture the minds of the next generation in a healthy transition from childhood to adulthood.


Charlotte Cobb
Charlotte Colman
Robert Lancaster
Anna Shields
Charles Walter