Charlotte Cobb

Charlotte Cobb

Product Design BSc

Sam the Elephant

Improving the dummy weaning process for both child and caregiver

Sam the Elephant is an innovative and engaging toy to encourage and aid children to give up their dummy. Sam helps to reduce the stress and anxiety caused by the dummy weaning process for both parent and child. Sam the Elephant is in need of the child's help, and really needs a friend. Sam has the biggest heart and with a bit of love, Sam becomes a magical elephant. When the child puts their dummy inside Sam's tummy and gives him a loving squeeze, Sam has the magical power to light up. Sam will comfort and protect the child at night, but the magical light also opens up the way for lots of adventures between Sam and his new best friend. Sam the Elephant has been tested and approved by Toy and Child Psychologist Experts to say that Sam will help reduce stress during dummy weaning process for both child and parent.