Ainsley Cox

Ainsley Cox

Industrial Design and Technology BA

Sage Club

Premium Rechargeable Deodorant

Consumer waste from luxury packaging can be drastically reduced through the utilisation of refillable product systems whilst still retaining premium design qualities and not effecting consumer delight. Through the use of an emotionally durable design approach and a focus on the consumers' 3D brand experience, the Sage Club Premium Rechargeable Deodorant aims to bridge the gap between deodorants and fine fragrances. Inspired by the ritualistic nature, beautiful craftsmanship and superior performance of vintage shaving equipment, the product is designed to be disassembled, cleaned and refilled with ease, whilst not looking out of place next to luxury fragrance bottles. The project concluded the 3D design and mechanical prototyping of the deodorant pack and refill as well as the creation of a conceptual brand - Sage Club. The brand aimed to exude sophistication, intelligence and innovation through its 3D representations.