Varvara Komarova

Varvara Komarova

Integrated Product Design MSc

BOOMASH

Reuse is one of the core sustainable strategies helping to minimise environmental impact. BOOMASH is a green packaging for dried fruits. Aimed at children, the packaging can be easily transformed into a toy, educating young children on reuse as well as promoting attitude change towards choosing healthier snacks. Made of pressed recycled paper BOOMASH can be quickly disassembled into 3D puzzle modules allowing kids to be creative and build a variety of colourful constructions without using any extra tools. A playful approach integrated into the concept helps young users to understand that packaging can have a second life rather than be thrown away. This concept allows people to form environmentally friendly views from an early age. Moreover, creation of an eye-catching packaging for dried fruits, entices the attention of children.