Michael KilnerProduct Design BSc
Cigarette butts are the most prevalent litter item in the world with an estimated 4.5 trillion littered across the globe each year. In the UK alone there are an estimated 200 million cigarettes butts discarded daily and cigarette litter is present on almost 80% of UK streets. Cellulose acetate within the filters can take up to 15 years to decompose. They are not only an eyesore in public spaces but can pollute waterways and pose a risk to fish, birds and other animals. A method for recycling cigarette filters and other tobacco related litter has recently been developed. The problem now is finding a way to encourage smokers to recycle their old cigarettes. Various collection schemes are being trialled, but what happens when you're not near a collection point? Recyclopse is a redesign of cigarette packaging that incorporates a disposable ashtray for the collection of used cigarette filters. Using information gathered through observation techniques and focus group interviews the new solution looks to make cigarette recycling a convenient and rewarding part of the overall smoking experience.