Laszlo SztanaIndustrial Design & Technology BA
Exercise is a habit that declines progressively with age. As exercise is proven to reduce the severity and prevent the onset of age-related illnesses, a product designed to encourage activity can substantially increase the quality of life of the elderly population. Activity trackers are proven to successfully motivate exercise, however there is a gap on the market for one designed specifically with the elderly user in mind. A large percentage of this user group rely on walking and public transport to get from A to B, making bus passes one of the top items to be carried around daily, with associations of motion and activity already embedded. The eo embraces this by incorporating an activity tracker into a bus pass holder, using the transparent, touch-sensitive luminous material developed by Light.Touch.Matters as a means of creating a simple and intuitive user interface. Through co-design with experts working with the elderly and focus groups with the target users themselves, the eo has been developed to be attractive, convenient and natural to use, as well as to provide motivation through feedback and gamification.