Jodienne Ball

Jodienne Ball

Industrial Design & Technology BA

Easy Open Packaging

In the UK, the aging population is growing at a rapid rate. With cuts in funding, this means that fewer and smaller pensions are available, people are struggling to eat the way they used to, and cheap ready meals are usually not the preferred choice for many. Many prefer options such as food sharing or having family or friends cook for them. This product looks into the future of having a large ageing population and focuses on the idea of tighter-knit communities and food sharing with older people in their homes. By doing more of this there will no longer be the need for them to struggle with opening difficult packaging or worrying about getting a nutritious meal. 50% Fresh Food, 50% Friendship is all about enhancing the meal experience for older people living independently. It aims to reduce the feeling of loneliness and isolation that people in these situations often face daily, by providing them with company in the form of the person cooking for them and delivering their meal.