Jennifer Nunn

Jennifer Nunn

Multimedia Technology & Design BSc

Kit-App

This project looks into how football clubs can take advantage of increasing capabilities and trends in digital media to provide a better online experience for fans when customising replica shirts. Considering that a good brand image is not only based on physical identifiers, but also associated experiences and perceptions, the resulting artefact is a new front-end solution for a 'kit builder', named Kit-App, which is HTML5, CSS3 and JavaScript based. Emerging front-end practices including SMACSS, SASS and Bourbon help to increase its efficiency and flexibility and Kit-App can adjust to the layout of any club site, work on multiple devices and be easily re-skinned. It is engaging, intuitive and shows great potential for future adaption and expansion. Each stage of production drew on personal interest and skills in the areas of branding, football, web design, user experience and front-end development to achieve personal, academic and commercial objectives.