Reset Re-jar

Reset Re-jar

Printed electronics within the metal packaging industry

This project focuses on finding innovative applications for printed electronics with respect to Crown's current business model within metal packaging. Having produced 40 initial concepts, we aimed to find a way of making packaging significantly more successful. We found emotion centric packaging to be particularly engaging with the consumer making purchasing decisions that are only 20% intellectual yet 80% are emotional. We aimed to relink consumers to packaging through creating brand specific emotive interactions with packaging. We created two concepts; the first is centred around the Heinz brand, using jar lid closures on childrens' food to create sound through the use of pressure sensors and a speaker. The collection of these jar lids become a child's mini drum kit. The second concept is centered around Heineken as a brand and was created as a promotional packaging for their brand tailored to special events such as concerts and festivals.