Cheers Bump & Behind the Scenes

Cheers Bump & Behind the Scenes

Evoking experiences through packaging design

Cheers Bump is packaging that evokes sensory experience through added sound effects. Become a musician for one night only. To make music, bump the can in a cheers motion. Each ring pull is colour coded to represent different sounds within the product range. A range, could include limited edition cans for Rio 2014 or even the Christmas season. Each can is interconnected through activation bands in the form of printed electronics. These work on the basis of NFC. The battery is activated when the can is opened through the use of the ring pull allowing it to last for up to three hours, to play the notes every time you say "cheers".

Behind the scenes is a secure chemical barrel for industry use. This is equipped with a tracking tag to keep track of materials during transportation, through the use of GPS. The altering of materials will give an instant notification to the company’s security, through the “Behind the Scenes” system. Only authorised staff will have access to the material within, through the use of a specific ID card, magnetic locking system, and NFC printed electronics.