Elizabeth WhiteIndustrial Design & Technology BA
A child's summer shoe that can grow
The 'grow' sandal creates a clever solution within children's summer shoes. This shoe is able to grow as the child grows, appealing to parents and children while providing a durable and easy to wear solution for the child. The shoe can grow in width and length while also having detachable straps offering personalisation and adjustability. As a new 'loop' is added to the shoe, the colour can be changed, giving the child the feeling of a new shoe, they are building a new sandal. A brand identity for the sandal was also created with 'growing' being a core feature. A child can develop their own brand character through a range of stickers provided when a purchase is made, so as the child grows so does their relationship and interpretation of the brand through the character they create. The brand is fun, interactive and can be enjoyed by everyone, buying a 'grow' product should be fun and a good experience for both child and parent.