Nicola Westgarth-FlynnProduct Design BSc
A weaning product for on-the-go feeding
Joey aims to emulate the convenience of supermarket-bought baby food pouches by allowing parents to cleanly store and transport homemade baby food within the feeding device. By considering the stages of both physical and mental development, the product has been designed such that it can be used with a wide age-range of toddlers. The styling of the product has grown in tandem with considerations for the ergonomic needs of both the parent and child, gathered through secondary research and focus groups. The main USP of Joey is the integration of an air inlet valve to promote steady flow of food through the product, allowing the parent to feed their child spoon by spoon or the child to independently suck food through the spout.