Navdeep Heer

Navdeep Heer

Multimedia Technology and Design BSc

Interactive Magazine for Asian Teenage Girls

The aim of this project was to produce a new lifestyle magazine experience. The interactive and innovative magazine is aimed at Asian teenagers and includes rich content that is appropriate for the audience. The motivation behind this project was that there were no magazines suitable for Asian teenagers, therefore providing a gap in the market for not only an Asian teenage magazine, but the first Asian teenage magazine that is interactive. A-Teen is a magazine that mixes both Eastern and Western culture together to represent the Brit-Asian teenagers of today. Packed with all a girl needs, A-Teen provides the latest trends for Spring 2013 and even an interactive dress up game, to browse new fashion styles.