Lucinda Deakin

Lucinda Deakin

Product Design BSc

Puma Groove

A sustainable and adaptable sports-lifestyle solution for Puma

This project is the design and development of a new sports/technology bag to fit within Puma's vision of sustainable design and creativity. The resultant product offers lifestyle adaptability and an array of functions depending on the user's requirements. This bag is to be implemented as a loyalty reward for various loyalty schemes across Europe, and so will be suitable for both loyalty shoppers and the Puma target audience alike. Emotional durability is considered to be the most appropriate method to reduce environmental impact, but a product service system will also be designed alongside the bag.