Jack StantonIndustrial Design & Technology BA
Rethinking the Durex Vending Machine
This project aimed to identify how Durex could continue providing self-service vending for their brand. Research identified a young target audience of 16 to 10; specifically first time buyers were more prone to purchase Durex from self-service. It was important to include familiar technology for the younger audience to be enticed to use the machine as a first point of purchase. Reduction of user anxiety to increase the potential of first point of purchase and widen the target audience for Durex self-service meant location and style of the machine had to be redefined. The re-design incorporates multi payments systems, an intuitive user touch screen interface for ease of purchase and a rethink on the machine's current footprint; the unit is freestanding rather than wall mounted.