Heather ParkProduct Design BSc
Urban cycling helmet
The rise in cycling in the UK over the past few years has led to many more people using bicycles for a more sustainable and economics means of transportation, as fuel costs continue to rise. However, cycling accidents and injuries have increased; the road is still as dangerous a place to cycle as it was before. Honeycomb was developed as an urban commuter cycling helmet that includes increased safety features and disguised visibility. Honeycomb aims to attract those who choose style over speed and currently choose not to wear a helmet when cycling.