Coca-Cola Project 2
- Phil Hawthorne
- Robert Hulse
- Matthew Said
Installation concepts for Coca-Cola Enterprises' Headquarters
The Happiness Tree: by combining the insights and research, the team developed the idea of using the ribbon that is present in almost every Coca Cola advertising campaign, and manipulating it into the more natural form of a tree. The simple fluidic form is designed to encompass the image of a ribbon in motion, as if caught in a gust of wind, an abstract form of a tree to represent the sustainable aspects of the CCE brand, and also the Coca-Cola, decal to subtly remind people of the business behind the installation.
The structure is designed to be made from stainless steel for durability, and could be finished in any one of a number of options. Great care was taken to ensure the design could be manufactured and installed within the budget set by Coca-Cola Enterprises.