Packaging with an Afterthought
Packaging is needed for a number of reasons; to protect the product, display information and hold product accessories. However, all packaging adds to the carbon footprint of a product in some way. Paper and card makes up around 25% of all packaged goods.
This information provided us with the inspiration to create re-usable packaging that provides a purpose past its initial function. Half of the packaging is made up of perforated pieces of sandpaper that can be torn off and used when required. The remaining packaging communicates easily understandable information, useful tips and tools such as a ruler and protractor. The packaging was designed to tie in with a modern high end DIY brand.