Adam Melville

Adam Melville

Industrial Design & Technology BA

Modular Bird Feeder

Due to the growing interest in British wildlife, as shown by the current popularity of such programmes on the BBC; the opportunity of introducing wildlife products such as garden feeders on to the high street has been identified. Working in collaboration with PBFA, this project has seen the development of a more urban and versatile bird feeder which has been designed for the retailer M&S. To be a successful and commercially viable product, the feeder reflects, through aesthetics and quality, M&S' core values. The design is also suitable for mass manufacture whilst retaining a good profit margin for both of the companies involved.