Auto Cable

Auto Cable

Jaguar Land Rover Project

This design is based on a slip ring which allows the cable to coil without it suffering from damage or fatigue. This system also allows for one end of the cable to be permanently attached to the car helping reduce the risk of theft.

This design focuses on ergonomics and anthropometrics to produce a highly customised and quality outcome. As a premium brand, Land Rover must show this quality through all aspects of their products.

The materials used have been specifically chosen for their luxury feel. The soft rubber along the base provides grip and stability whilst in hand, and the gloss paint along the side, the same used on cars, gives a sense of individuality. The lights and the one touch button make the plug look sleek and sexy.