Haeyoon Park

Haeyoon Park

Integrated Product Design MSc
2011

Waste Doctor

New supermarket service design for reducing food waste

The aim of this project is to reduce food waste by reminding customers of proper food management. The research highlights the fact that 8.3 million tonnes of food waste is produced annually by UK households, with expired 'use by'­ dates accounting for 60% of this. The premise of the project is that clarifying information on use-by dates can reduce food waste. After evaluating the range of behaviours, a new mobile application and supermarket system concept was suggested. The mobile application scans barcodes on a receipt, shares purchase data with supermarkets and offers a number of functions for managing an effective food plan. Users can receive reminders of approaching use-by dates (Food alarm), generate analysis of their personal waste patterns (Food doctor), as well as recommend and share food plans socially with other people (Food village). In the actual supermarket, customers can also use a digital scale (Smart scale) to calculate the correct portions of food needed and view an interactive store map showing sale offers regarding items in their food plan. The app has a game mechanic, with each service delivering points based on the individual'­s purchases, waste patterns and lifestyle. These will not only encourage the customer'­s brand loyalty but also expand business opportunities for the supermarket. Also it will motivate customers to plan food management more efficiently and carefully.