LG Corporate Design Project

LG Corporate Design Project

Concept generation for air ioniser and LED light

LG Electronics Design Europe came to Brunel postgraduate courses of Design Strategy and Innovation, Brand Strategy, and Integrated Product Development to seek external ideas for two new products: an air ioniser and LED light. The challenge was to create innovative concepts with emphasis placed on the user experience to build a scenario, usage scene, functions, and unique design forms to express features.

Students initially submitted a written proposal of an initial idea for one of the two products. Students were then chosen to work for eight weeks on their own product idea. A workshop at the LG Design Europe office was a chance to learn about the company, gain more specifics about the project, and brainstorm ideas with others. Final presentations showcased a wide variety of ideas for air ionisers and LED lighting solutions.