Laura Baird

Laura Baird

Industrial Design BSc

I am particularly interested in the concept of emotional design – how the use of products and environments can affect people’s moods. The power that this bestows on designers has the capacity to significantly increase the psychological wellbeing of consumers. Spending a year teaching Design Technology has given me the confidence and skills to successfully manage projects within a number of constraints – and this knowledge was put to good use as show team coordinator for MADE IN BRUNEL.

Airline Design Guidelines

A set of design guidelines was developed for the aviation industry, to help relieve the symptoms of air travel stress and claustrophobia. The project was supported by designers from Virgin Atlantic Airways and British Airways.